The Wheeled Scotsman Foundation focuses on assisting handicapped individuals with home renovations that are necessary for them to enjoy a normal life without barriers.  When we took this project on we realized that it needed to have a professional, informative appearance right away.  By focusing on the news from the foundation and scheduled events we were able to help target their message as well as allow for an easy experience on the site.  We also added a micro-ad section to help with revenue generation and highlighted the foundations "featured friends" as a way of showing appreciation for those that have helped or continue to help this admirable organization.